SPRING SING (2021-2022)

Managed a $100,000+ budget to produce, market, and develop digital and print promotional materials for UCLA's Spring Sing. Successfully identified and secured celebrity talent (some include Merlyn Wood and Dom McLennon of BROCKHAMPTON, Hans Zimmer, Jim O’Heir, and more) and negotiated favorable agreements with managers to cultivate lasting industry relationships. Leveraged insights into market trends and client preferences in order to ensure a seamless and memorable event experience.